Continual Learning & Development

“Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but an habit.”

- Aristotle

The continual development of people – is – and always has been part of Bata's DNA... If we use Aristotle's quote as a guiding principal; we must continue to learn and develop if we wish to achieve excellence! To help us achieve excellence, the Bata Brands HR Team has created the Bata Training Academy – a global initiative that is designed to encourage and foster a culture of continual learning and development among Bata companies and their employees.

The Bata Training Academy has been setup with the aim to provide the local Bata companies with a variety of instructor led and virtual training courses that can be delivered at nominated training centres or over the internet.

Vision, Mission & Objectives


To achieve excellence by fostering a culture of continual learning and development.


  • Developing of best-of-breed learning programs that are accessible to employees
  • Standardising training initiatives and learning outcomes
  • Supporting a change culture within the organisation


  • Attract, retain and develop a world-class workforce
  • Exceed business objectives and increase shareholder value

The Bata Training Academy Catalogue

On January 2016 the on-line Bata Training Academy Catalogue was published. It covers three main areas:  

Managing & Developing Self

Core value of this area: the managing and development area incorporates many aspects of people's professional lives, and aims to make them better. The courses are designed to develop key skills, techniques needed to increase their self-awareness and build personal impact, influence and effectiveness in dealings with themselves, their workloads and with others. 

Managing Others

Core value of this area: since managers have many complex, interrelated responsibilities, this area is designed to equip participants with the knowledge and skills required to be an effective leader. They organize how an organization’s work gets done and by whom. They coach employees, motivate them, and hold them accountable. They often budget for and allocate resources. They organize work processes and plan for how a group will reach its goals. Performing these core managerial activities successfully is critical to being an effective manager.

Managing Business

Core value of this area: this area consists of a series of specific courses that will equip the participants with the know-how and skills to increase their every day job effectiveness and performances in their business area. This section covers topics such as negotiation, sales improvement, merchandising and entrepreneurship.

Each curriculum contains a variety of competency-based training units that have been specifically designed to provide learners with the knowledge and skills required to succeed at Bata and beyond.

Partners in Learning

Since many years Bata has been collaborating with the prestigious Ars Sutoria School which has been organizing courses in the field of shoes and bags since 1947. Ars Sutoria e-learning program named The Art of Shoemaking Online, consists of the following modules:

Footwear Silhouettes

General subdivision, families and glossary  – 8 lectures, 4hr duration 

Life of a Shoe

This on-line program focuses of the shoe’s life cycle -  7 lectures, 4.40hr duration

Material Introduction

Overview of footwear materials and components – 5 lectures, 2.20hr duration

World-Class Facilities

The Bata Training Academy currently has three fully functioning training centres:

  • BTA North Asia located in Guangzhou – China
  • BTA for Asia Pacific located in Kuala Lumpur – Malaysia
  • BTA for Africa – located in Limuru – Kenya

These training centres were specifically chosen because of their world-class facilities, and by the end of 2016 we are planning to open a BTA Centre for Europe and for Latam.

World Class Facilitators

All of our facilitators are experts in their respective fields, and have been specifically chosen because they have extensive real-world experience within Bata and other leading retailers along with extensive training on how to facilitate interactive and engaging competency-based training programs.

They all have different nationalities and backgrounds, equipped with a multicultural mind-set in order to fine tune with the big variety and diversity of the Bata Population.

Enrolment Bata Training Academy

All Bata employees have access to view available courses at the Bata Training Academy. The course list together with details on the course can be found here.

All Bata employees are entitled to attend courses organised by the Bata Training Academy. Simply select the course that is of most interest for your professional development, download and complete the Bata Training Academy Request Form found here. Submit the request form to your HR Manager so that they can evaluate your request in conjunction with the Company Manager and Managing Director.  

Ultimately, the Company Manager and Managing Director, taking in consideration the needs and resources of the region, will give the final approval for your enrolment in the course. 

Remember... Each of us can achieve excellence through continual learning and development.

© 2016 Bata Brands SA. All Rights Reserved.