Product Knowledge

Product Knowledge is a highly participative and engaging 4-day course that is designed to help buyers make better buying decisions by providing them with a solid understanding for every aspect of shoemaking.

The course is facilitated by highly skilled and experienced footwear specialists, and covers ever aspect of shoemaking, from understanding materials, principals of design, shoe construction methods to  various manufacturing processes.


What People Have To Say...

“This course was from the beginning a great opportunity from every point of view as a BSO employee. I strongly believe that in order to be a complete buyer I need to thoroughly understand the processes involved in shoemaking.” - Men's category buyer Diego Caero

“I felt I gained a vast amount of understanding about the various techniques and skills needed in producing good and approval-ready quality footwear. I look forward to more similar sessions soon.” - Marie Claire accessories buyer Jessica Claire


Learning Outcomes
  • Demonstrate an understanding of different footwear materials, different components of a shoe and different construction processes
  • Demonstrate an understanding of how to draw a shoe, different types of last, how to draw a pattern on the last, how to transfer the last design and draw the last on the pullover.
  • Demonstrate an understanding of the quality assurance / control processes; material testing and overall product quality.
  • Demonstrate how to define material costs and total cost of product.
  • Demonstrate an understanding of the shoe production process. 


Learning Agenda

Day 1:
Shoe Construction
Day 2:
Shoe Development
Day 3:
QC & Construction
Day 4:
QC & Shoe Costing
  • Materials
  • Components of a shoe
  • Construction methods
  • Creativity and inspiration
  • Drawing a shoe on paper
  • Drawing on the last
  • A guided tour of 2 world-class materials and manufacturing facilities.
  • Production process
  • Quality control process
  • Material costing
  • Material usage


Course Details

Course Start Date Wednesday, 30 March 2016
Course End Date Saturday, 2 April 2016
Location Bata Training Academy, China (Guangzhou)
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